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Behind the scenes of the print edition 2/2021: Without cow and cheese?


As with our previous editions, this time we will take you behind the scenes to see how ours came about Print edition 2/2021. A trip to Switzerland offers many topics that are obvious: cheese, chocolate, cows, the exclusive Swiss watches and pocket knives. But we have (almost) left out all of this in our current issue. Read why.

Current Küchen & Design Magazin issue 2/2021: Bündner meat instead of Swiss cheese

A Swiss edition without cows and cheese: Is the? And even more: Is that what you want? The answer was, at least for us: Yes. Because we want to surprise, question and inspire. We would like to give you and us the chance to think outside the box and see a country that we already seem to know well, to rediscover.

No cow  In a magazine about Switzerland?  Unthinkable - but that's how it is.  (Photo: Stock / Tersius van Rhyn)
No cow In a magazine about Switzerland? Unthinkable – but that’s how it is. (Photo: Stock / Tersius van Rhyn)

In the Switzerland, in which almost every area appears iconic, of course you can’t do without one or two classics. So it has, for example famous Bündnerfleisch just in ours Print edition 2/2021 done – with an interesting report that looks over the shoulder of the production of this lean, spicy piece of meat. It takes the perfect climate and a lot of time before the meat – which is pressed into a vice at regular intervals and therefore gets its characteristic, rectangular shape – is edible. The term is now protected for the canton of Graubünden.

Which cover adorns the print edition 2/2021? Our suggestions and the decision

We are again in a good mood researching this issue Advertising posters brought to Switzerland, which were made between the 1920s and 1950s. Mountain landscapes, happy skiers and the red trains of the “Glacier Express” were captured here by illustration and advertise a country in which sun and icy, fresh air promise pleasant hours of relaxation.

In our numerous editorial meetings, it went back and forth from time to time, until finally the cover picture One thing was certain: here, too, we opted for the iconic, inviting Swiss advertising. We’d like to share some of the editorial team’s other favorites with you here. What would you have chosen?

That's it - humorous and inviting at the same time: our current cover picture of the Küchen & Design magazine in the print edition 2/2021.  (Title editing: Julia Maier)
That’s it – humorous and inviting at the same time: our current cover picture of the Küchen & Design magazine in the print edition 2/2021. (Title editing: Julia Maier)

Behind the scenes of the print edition 2/2021: a video on the creation of the magazine

Are all articles written, corrected and laid out, have joined the pages in the booklet and each photo with the source is where it should be Final correction. On the one hand, in writing, to finally iron out gaps in the text and spelling errors. On the other hand, on site, in order to take a look at the finished booklet and to look again at the quality of the print and the sequence of the articles.

The following Video traces the path from researching and typing to approval of the print in the last editorial meeting. Have fun!

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Order the current print edition 2/2021 of the Küchen & Design magazine to your home free of charge

Would you like to see the result for yourself? Order your free edition of the kitchen & design magazine PRINT 2/202, Subject Switzerland, in the following contact form or at info@kuechen-design-magazin.de.

You can also receive our magazine on request as a digital version by email.

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