Cooking with the professionals: the model ambassadors of the equipment producers


Model ambassador for an organization at finest turn into Face of the company – and stand for credibility and belief. For electrical equipment producers, the growing reputation of Star cooks an excellent alternative. Your gadgets can thus be demonstrated in actual life, for instance more and more on social media throughout the "Cooking with the professionals".

Demanding cooperation companions of this type have now dedicated a number of premium machine producers – we’ve got them Sort of collaboration and considered the affect on every model.

Cooks as model ambassadors: a glance behind the scenes

What did you Sunday roast Do you wish to do the award-winning menu of the German 3-star restaurant "Atelier" from the Bayerischer Hof in Munich in your personal 4 partitions? Reply: at finest it was cooked in the identical oven and ready based on the kind of home.

Increasingly more prime cooks within the kitchen panorama give people a glance behind the scenes and reveal which skilled gadgets they use geared up their very own kitchen have and even refine the menus of your restaurant. It’s not unusual for this to be a cooperation with an upscale equipment producer who elegantly makes use of cooking with the professionals for self-promotion.

The seductive mixture of skilled model idea and the Personal view, with which machine producers presently cling to the aura of outstanding star cooks, is properly acquired. V-ZUG, Gaggenau and BORA use the radiance of scrumptious dishes and the inventive thoughts behind it. Cooks turn into model ambassadors – and are thus the brand new, sought-after influencers within the business. That’s not by chance.

Souffled quail breast from 3-star chef Jan Hartwig: may be served in your kitchen at home soon with the right cooking tools. (Photo: V-ZUG)

Souffled quail breast from 3-star chef Jan Hartwig: could also be served in your kitchen at house quickly with the fitting cooking instruments. (Picture: V-ZUG)

Cooking as a spotlight: the significance of freshly (and even) cooked meals is growing

Cooking for the aim of consuming: that was as soon as. Similar to the gender cliché of the 50s and 60s at present the significance of consuming left the roles attributed to him. Meals is widely known as "Soul meals“, Cooking and consuming collectively as a connection interpersonal component. Meals are staged for social media. Passion cooks turn into passionate "semi-professionals".

In the beginning of the 2000s, the kebab that was rapidly eaten at hand was nonetheless the country-wide, country-celebrated luxurious meals of younger adults tremendous eating and home-cooked, recent meals arrived on this age group a very long time in the past. Clichéd cooking reveals on TV with hearty German-Austrian delicacies have gotten more and more in style changed by powerfully staged documentaries of regional star delicaciesthat get the very best site visitors on streaming providers like Netflix.

Cooking as a worldwide theme; Cooks who’re worshiped like stars; costly star eating places which might be declared pilgrimage locations – in our occasions appears nothing inconceivable. And that's good.

Previously kebab, now high-end kitchen? Young people are also becoming increasingly interested in healthy, home-cooked food - and follow (star) chefs and brand ambassadors on social media. (Photo: BORA)

Beforehand kebab, now high-end kitchen? Younger persons are additionally more and more fascinated with wholesome, home-cooked meals – and comply with (star) cooks, athletes and model ambassadors on social media. (Picture: BORA)

Cooking with the professionals: function mannequin for creative personal creations within the kitchen

As a result of with the newly found Devotion to freshly cooked meals the need to attempt, the braveness to attempt worldwide delicacies, the turning away from completed merchandise and the invention of aesthetics in your personal kitchen room. For hours you need sous-vide-cooked recipes, delicate kinds of dough, home-grown herbs artfully organized are on preheated plates. A brand new sense of Aesthetics in and across the kitchen has arrived. Her function fashions: star cooks akin to Tohru Nakamura and Jan Hartwig, two award-winning cooks who enjoyfully mix senses and sensuality.

Star cooks as model ambassadors for family equipment manufacturers? At first, that's not as apparent as you may assume. Lastly, steam ovens, sous-vide cookers and warming drawers from manufacturers akin to V-ZUG and Gaggenau made for personal households, whereas in gastronomy utterly completely different Machine sizes and expertise are in demand. However, the media collaboration conveys {that a} sure glamor rubs off from the individual onto the model. If Tohru Nakamura prepares his dishes step-by-step within the Gaggenau oven and his followers are allowed to look over his invisible shoulder on social media, there’s the chance, even at house an equally distinctive menu with the identical machine to perform.

More and more device manufacturers rely on well-known brand ambassadors who give their devices a high-quality face. For example, Tohru Nakamura cooks in this kitchen. (Photo: Gaggenau)

Increasingly more machine producers depend on well-known model ambassadors who give their gadgets a high-quality face. For instance, Tohru Nakamura cooks on this non-public kitchen with Gaggenau home equipment. (Picture: Gaggenau)

Model ambassador as a reputable function mannequin for high-quality kitchen home equipment

Add to that the Social media clout, which the star delicacies has now found for itself. Top quality meals meets the very best style Crafts behind the scenesthat the neighborhood can take part in. The stiff aura of the star restaurant turns into a bit far stripped and humanized. Eventually, the observer himself turns into a restaurant customer on website – and if he has to avoid wasting up a month-to-month wage. This human closeness and credible charisma would additionally like to make use of the premium machine producers for themselves. Every model addresses the subject of “cooking with the professionals” in its personal method.

Cooking with the professionals, 1): The Gaggenau model

Gaggenau brand ambassador Tohru Nakamura cooks at home and shares recipes with his followers on social media. The luxurious built-in kitchen appliances delighted the top chef so much that he had them installed in his private kitchen. (Photo: Gaggenau)

Gaggenau model ambassador Tohru Nakamura cooks at house and shares recipes along with his followers on social media.
The luxurious built-in kitchen home equipment delighted the highest chef a lot that he had them put in in his non-public kitchen.
(Picture: Gaggenau)

Who? 2-star chef Tohru Nakamura from the "Werneckhof by Geisel" restaurant

Meets on the planet of Gaggenau glorious craftsmanship on an distinctive sensual design. In distinction to many different built-in equipment manufacturers, Gaggenau began early the ability of aesthetics found. As well as, the corporate skillfully combines its lengthy historical past with a recent declare Luxurious and know-how.

This angle can be mirrored in Tohru Nakamura, prime German-Japanese chef within the Munich restaurant Werneckhof by Geisel, opposite. He combines in his dishes conventional japanese meals and hearty Bavarian tradition with trendy and unique flavors. Sea bass sashimi, pork stomach with black beans and Thai fashion matjes are served imaginatively. With that Tohru Nakamura already had 2016 cooked two Michelin starswhich he nonetheless holds at present. Added to this was the title "Chef of the 12 months" 2020, which was awarded to him by the second famend restaurant information "Gault & Millau".

Much like Gaggenau, Tohru meets Nakamura exact (cooking) craft on the fixed want to develop and technical perfection to succeed in.

Sentence that describes the cooperation

“His method of cooking corresponds the model values ​​of Gaggenau – simply as his likeable and genuine character suits our firm. "

Plus level

Tohru Nakamura brings a contented one, real-life character in Gaggenau's unique, distant model essence. On his cooking channel "UMAI by Tohru Nakamura“He prepares chosen recipes step-by-step and offers tips about cook dinner. Followers can ask questions on their social media channels and independently suggest subjects. The cook dinner is searching for interplay.


Gaggenau focuses on the likeable skilled chef from Munich and thus strengthens his presence on show within the unique Munich showroom. Along with the skilled kitchen, Gaggenau has a father of two additionally equipped with Gaggenau gadgets in your personal housewherein Tohru Nakamura cooks for girls and youngsters. Commonalities between the model ambassador and Koch may be discovered above all within the glorious craft, which is of top quality.

Dexterity, creativity and the skilful mixture of traditional and exotic cuisine enhance Nakamura's menus. (Photo: Chef Alps)

Dexterity, creativity and the skilful combination of conventional and unique delicacies improve Nakamura's menus. (Picture: Chef Alps)

Cooking with the professionals, 2): The V-ZUG model

After only one year at the head of the "Atelier" restaurant, Jan Hartwig got the first 2 Michelin stars for the Bavarian restaurant. He has held the 3rd star since 2017. He is now a brand ambassador for the Swiss premium equipment manufacturer V-ZUG. (Photo: V-ZUG)

After just one yr on the head of the “Atelier” restaurant, Jan Hartwig received the primary 2 Michelin stars for the Bavarian restaurant. He has held the third star since 2017. He’s now a model ambassador for the Swiss premium tools producer V-ZUG. (Picture: V-ZUG)

Who? 3-star chef Jan Hartwig from the "Atelier" restaurant

V-ZUG stands for Swiss high quality. For the aspiration to attempt for technical perfection. And for that sure one thing that individuals wish to name luxurious. V-ZUG has been slowly however intentionally rolling out the German marketplace for round 9 years now, after holding a 50% market share in Switzerland. Whereas the model is offered throughout the border to households in numerous milieus, V-ZUG is aiming for "better of one of the best" in Germany.

The Swiss firm has the German star chef for this in 2019 Jan Hartwig dedicated since 2014 as Chef within the "Atelier" restaurant began work within the Bayerischer Hof (Munich) and had boiled two priceless Michelin stars only a yr later. Jan Hartwig has held the magic cap of three Michelin stars since 2017 – an expression of the very best recognition and the absolute best award the upscale gastronomy. The "Atelier" is only a stone's throw away from the brand new "ZUGORAMA", The brand-new V-ZUG flagship retailer within the Bavarian capital.

Sentence that describes the cooperation

"What connects Jan Hartig and V-ZUG is the fervour for glorious craftsmanship."

Plus level

Regardless of his distinctive cooking expertise, Jan Hartwig is thought for his all the way down to earth character. In an interview with V-ZUG, the 36-year-old emphasizes that "a great kitchen will not be a query of luxurious substances or a noble atmosphere", however "the character of the chef who’s concerned excellent craftsmanship and glorious style delighted his visitors […]. "

His visitors take pleasure in Breton sardine, glazed sweetbreads and Bavarian nation rooster stunning style buds give despite supposedly recognized substances.


V-ZUG's lengthy historical past could also be attributed to the truth that the Swiss producer of kitchen home equipment works with an entire vary of well-known "ambassadors", i.e. model ambassadors. These embody the Swiss cooks Andreas Caminada and Frank Giovannini, the Regensburg star chef Anton Schmaus and now Jan Hartwig from the studio. The cooks use the V-ZUG premium gadgets of their eating places to refine, steam or maintain your dishes heat.

Dining, arrangement and even the porcelain form a perfect symbiosis under the hand of Jan Hartwig. Here: the "N25 caviar". (Photo: V-ZUG)

Eating, association and even the porcelain type an ideal symbiosis below the hand of Jan Hartwig. Right here: the “N25 caviar”. (Picture: V-ZUG)

Cooking with the professionals, 3): The BORA model

Enjoy developing the new recipe book BORA 5 | 5: together with the cycling team BORA-hansgrohe, 10 protein-rich, healthy recipes were created in a simple preparation. (Photo: BORA)

Take pleasure in growing the brand new recipe e-book BORA 5 | 5: along with the biking group BORA-hansgrohe, 10 protein-rich, wholesome recipes had been created in a easy preparation. (Picture: BORA)

Who? The biking group BORA-hansgrohe

BORA takes a very completely different path than the premium machine producers Gaggenau and V-ZUG. Along with that from BORA and hansgrohe Biking group round Peter Sagan, sponsored for a number of years in 2020 the corporate will concentrate on the second time Cookbook collection 5 I 5, which is basically restricted to 5 principal substances and solely 5 minutes preparation time and 5 minutes preparation time scrumptious, recent recipes introduced to folks with little time and excessive calls for on wholesome meals.

Sentence that describes the cooperation

"Benefit from the easy issues“, The motto of the e-book. For everybody who prepares tasty dishes rapidly and simply, and who does it anyway wholesome and healthful wish to feed.

Plus level

BORA scores with authenticity: straight as a result of the lads of the biking group aren’t confirmed skilled cooks, the corporate underlines its declare to be intuitive cooktops and hob followers for each family to have developed – mixed with the demand for wholesome delicacies and odorless indoor air. The little recipe e-book with 10 dishes from 10 nations was developed along with athletes and is subsequently as helpful as excessive in protein and wholesome.


In troublesome occasions for biking, because the Corona disaster inevitably entails, BORA-hansgrohe has spoken out aggressively for its sponsored group of biking professionals. "We wish to set an instance. […] It’s our angle to face by our settlement. We’ll our dedication in full maintained ”, BORA founder Willi Bruckbauer introduced.

As a thanks, there are scrumptious dishes that had been designed along with the worldwide professionals: Flank steak on pomelo salad from Australia, Halloumi burger with cranberry sauce from Canada and crispy South Tyrolean bacon on Romana salad from Italy. And the reliability of a model, which must also be mirrored within the prospects' tools gross sales.

Australian flank steak on sour and sour pomelo salad? These and many other recipes can be found in the BORA recipe booklet - naturally cooked on BORA modules including cooktop extractor and thus virtually "in the fresh air". (Photo: BORA)

Australian flank steak on bitter and bitter pomelo salad? These and lots of different recipes may be discovered within the BORA recipe booklet – naturally cooked on BORA modules together with cooktop extractor and thus just about “within the recent air”. (Picture: BORA)

>>> Inform us Your opinion on the model ambassadors with: is the cooperation blissful, do you complain about it, does it affect you in your buy choice?
>> Let your self within the studio on website advise on the built-in gadgets of the manufacturers Gaggenau, V-ZUG and BORA. You will see that premium studios with in depth technical experience with this hyperlink.