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new sink campaign with rock star Iggy Pop


Sustainability is punk – and so is the kitchen sink? Manufacturer SHOCK once again lives up to its name and has established itself as a Brand ambassador for his big campaign “Sink Green“Brought none other than the” Godfather of Punk “. Rock musician Iggy Pop presents the new CRISTADUR Green Line, which too 99% made from natural raw materials consists.

Iggy Pop, face of the new SCHOCK campaign “Sink Green”

It is a cooperation that leaves you speechless. Of the Sink manufacturer SCHOCK from the small, Lower Bavarian town of Regen “goes punk”. And not with just anyone – but with them “Godfather of Punk” Iggy Pop. The rock star legend forms the new face of the large-scale sustainability campaign “Sink Green“, Which will be rolled out by SCHOCK in 2021. In it, SCHOCK advertises its CRISTADUR Green Line, which 99% made from natural, renewable or recycled raw materials composed. Iggy Pop is now carrying this message out into the world and appears as authentic and eccentric as ever.

The new CRISTADUR Green Line consists of 99% natural raw materials and has so far been in the colors "Night" and "Day" available.  (Photo: SCHOCK)
The new CRISTADUR Green Line consists of 99% natural raw materials and has so far been available in the colors “Night” and “Day”. (Photo: SCHOCK)

Iggy Pop who is known for being ecstatic performing with a half-naked torso, wild experimentation with drugs and of course the legendary song “The Passenger“Has gotten old and yet it is still the same as it seems. A mischievous smile adorns the now 73-year-old rock musician, like him Kind, old fairy tale uncle lounges on the SCHOCK throne from sinks – only dressed in black jeans and a tanned, naked torso, of course. He who was young on stage likes to be provoked and shocked fits like a fist to a company that does everything so differently from most other producers in the kitchen business. SHOCK, the name says it all.

Iggy Pop on the sink throne: together with the punk idol, SCHOCK conveys its approach to sustainability in the sink area.  (Photo: SCHOCK / Video)
Iggy Pop on the sink throne: together with the punk idol, SCHOCK conveys its approach to sustainability in the sink area. (Photo: SCHOCK / Video)

Acting sustainably is punk: the industry lives from greenwashing

The Key message of the “Sink Green” campaign von SCHOCK and Iggy Pop it quickly becomes clear: Sustainability is anything but boring. Sustainability is punk. Whoever really does something for the environment acts against the mainstream.

Because all too often companies – also in the kitchen industry – use the so-called “greenwashing“Operated, so the nicely-talked representation, with one’s own actions for climate protection and noble goals of the environmental movement – although so far maximally by many climate-neutral instead of climate-friendly production standards can be achieved and that only through buying free through emission certificates.

Climate neutral - or climate friendly?  In the heated debate about more sustainability in everyday life (and in the kitchen), whitewashing is often used.  (Photo: SCHOCK)
Climate neutral – or climate friendly? In the heated debate about more sustainability in everyday life (and in the kitchen), whitewashing is often used. (Photo: SCHOCK)

SCHOCK’s initiative for more sustainability in the kitchen: appeal with humor

SCHOCK, on ​​the other hand, wants through its extravagant imagery appeal to the end customer and rely on a creative, colorful wildlifethat could sometimes compete with “Alice in Wonderland”. Clever hamsters, fishing otters with a hunter’s hat, a splendid Lux ​​in a royal robe and a well-read owl make it up diverse fauna of the Bavarian Forest from which SCHOCK is at home. Her humanized caricatures generate wit and attention, but behind the scenes they also show whose living space we are destroying if we do not finally live more sustainably.

“Sink Green” SCHOCK calls on its buyers and plays with the phonetically same slogan “think green“, The green environmental awareness and thinking. In Germany, this also makes you smile, as the problems with pronouncing the “th” are well known in this country.

"Sink Green" challenge the animals of the forest, whom SCHOCK uses as protagonists for its over-the-top and yet hilarious campaign.  (Photo: SCHOCK)
“Sink Green” call on the animals of the forest, which SCHOCK uses as protagonists for its over-the-top and yet hilarious campaign. (Photo: SCHOCK)

High environmental standards at SCHOCK: the sustainable CRISTADUR Green Line sink

SCHOCK, on ​​the other hand, is serious about environmental issues. The sink manufacturer is also working to improve its own production to achieve and adhere to self-imposed standards. With the CRISTADUR Green Line the company has created a sustainable kitchen sink that not only has to 99% made from natural raw materials exists, but also a too 100% regional product and is made in harmony with nature.

For this is natural quartz sand from Bavaria is used which, according to SCHOCK, is further processed in “resource-saving production”. SCHOCK is the eexclusive manufacturer of quartz composite sinks, of the exclusively produced in Germany.

The components of the CRISTADUR Green Line come from the Bavarian Forest.  The product itself is "made in Germany".  (Photo: SCHOCK)
The components of the CRISTADUR Green Line come from the Bavarian Forest. The product itself is “made in Germany”. (Photo: SCHOCK)

The in-house environmental report from 2019, which is freely accessible to everyone to download from the company’s website, includes team-related efforts Sustainability in everyday life (E-bikes instead of cars, car pools) also in detail Information on the production of the sinks. In 2019, for example, the production of a SCHOCK sink consumed 3.1 liters of water per piece, while in 2018 it was 5.5 l of water. Since January 1, 2021, the entire factory electricity has been cut off ecological hydropower fed. Production wastewater is in closed circuits returned with heating and cooling. And speaking of the cycle: SCHOCK has also dealt with the cycle issue for the end customer.

“Sink Green”: why Iggy Pop and SCHOCK sinks go well together

“Reusable? The company now sounds more wow. A SCHOCK CRISTADUR Green Line sink can be returned at the end of its service life in a closed recycling loop of the company. This is how the material remains new, sustainable sinks for the kitchen.

Thanks to a newly established cycle, old Green Line sinks can be exchanged for new ones in the future.  Everything is completely recycled.  (Photo: SCHOCK)
Thanks to a newly established cycle, old Green Line sinks can be exchanged for new ones in the future. Everything is completely recycled. (Photo: SCHOCK)

In the light of the “Sink Green” campaign, Iggy Pop’s best-known song “The Passenger” can be reinterpreted a little in terms of this cycle: after all, environmental friendliness is not a one-way street, but one long and sometimes arduous journey. But the other words in the lyrics also fit: “And everything was made for you and me / All of it was made for you and me / ’cause it just belongs to you and me / so let’s take a ride and see what’s mine“.

The SCHOCK sinks from the CRISTADUR Green Line are made for people who run their kitchens want to set up sustainablethat on Innovation and courage set for change who are environmentally conscious and who first sweep their own front door. In return, you will receive a puristically designed kitchen sink, which is designed as a square single basin (Greenwich N-100L), rectangular basin (Greenwich N-100XL) or differently shaped basin with shelf (Wembley series) and in deep dark black or pure white is available. With “Sink Green”, SCHOCK shows that sustainability and design do not have to be mutually exclusive.

White or black?  The main thing is green!  The Green Line kitchen sinks from SCHOCK.  (Photo: SCHOCK)
White or black? The main thing is green! The Green Line kitchen sinks from SCHOCK. (Photo: SCHOCK)

Conclusion on the “Sink Green” campaign with Iggy Pop: Courage to change

With the concept of doing everything differently from the rest, Iggy Pop was once known as “Punk pioneer“Famous, and one would also like SCHOCK to be the regional manufacturer of the quartz composite sink with its bold and extravagant campaigns finally gets the attention the company deserves.

After all, it can already be said with certainty that SCHOCK is one of the first and few manufacturers heard who the sustainability enforce it so efficiently in your own ranks. The CRISTADUR Green Line quartz composite sink is that most sustainable sink in the SCHOCK range – and presumably also on the entire kitchen market. Punk pioneer meets sink specialist. This liaison can only inspire you.

If the "Godfather of punk" calls for more sustainability, it really is about time.  (Photo: SCHOCK / Video)
When the “Godfather of Punk” calls for more sustainability, it really is time. (Photo: SCHOCK / Video)

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