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Scavolini kitchens: “The most popular cuisine in Italy”


There are résumés that leave you speechless. This is especially true when people become doers and conquer the whole world with a product or a passion. Both can Scavolini, the most famous kitchen manufacturer in ItalyTo claim of oneself – even more: to have shaped entire generations of Italians in a certain way.

La cucina più amata dagli italiani“, The most popular kitchen in Italy, is the famous advertising slogan of the kitchen manufacturer from the 80s, which almost every Italian knows. It comes from a time when large-scale television advertising was still viewed as a new medium and the importance of the kitchen was only just developing from a functional piece of furniture to an industrially manufactured design object. Scavolini kitchens were right at the front.

Scavolini's path from small carpentry to national kitchen brand is impressive - and also involves social commitment.  (Photo: Scavolini)
Scavolini’s path from small carpentry to national kitchen brand is impressive – and also involves social commitment. (Photo: Scavolini)

The company’s path: from a small joinery to a national brand

That laid the way to the top family-run company Scavolini back on its own – with a constant passion for good craftsmanship and a willingness to reinvent itself again and again. 1961 becomes Scavolini as then still small carpentry launched by the brothers Elvino and Valter Scavolini. From the start, they specialize in fitted kitchens in the province Pesaro, about 120 kilometers southeast of Bologna.

In the eastern province of Pesaro, Scavolini built huge production halls in the midst of fields and the sea.  Today the company runs according to strict, environmentally friendly standards.  (Photo: Scavolini)
In the eastern province of Pesaro, Scavolini built huge production halls in the midst of fields and the sea. Today the company runs according to strict, environmentally friendly standards. (Photo: scavolini.de)

The elegantly crafted kitchen solutions quickly gained national recognition, so that Scavolini was soon able to expand and, from 1975, was able to advertise nationally for the first time. 1984, just two decades after the local kitchen manufacturer was founded, is increasing Scavolini to the leading kitchen manufacturer in Italy on. Soon every child knows the well-known advertising slogan and the associated logo.

Scavolini oriented itself towards purist kitchen design from an early stage - here a model from 1975. (Photo: Scavolini)
Scavolini oriented itself towards purist kitchen design from an early age – here a model from 1975. (Photo: scavolini.de)

Breaking new ground: how Scavolini turned kitchen planning upside down early on

The exciting thing about Scavolini’s career is the further development into one real brand. In contrast to local kitchen manufacturers such as Poggenpohl, SieMatic and eggersmann, who were also all founded in the previous century as a small, local carpentry workshop, Scavolini made a conscious decision to create a brand image and anchored in the minds of its buyers. Despite traditional values, people dared early on to open up new communication channels.

This homepage was the latest craze in 1996: Scavolini was one of the first kitchen manufacturers to venture into the then unknown Internet.  (Photo: Scavolini)
This homepage was the latest craze in 1996: Scavolini was one of the first kitchen manufacturers to venture into the then unknown Internet. (Photo: scavolini.de)

So it was already in the 1990swhen the Internet was really new territory for many people, one own homepage created. The prominent address www.kitchens.it now leads directly to the Scavolini website. Here kitchen buyers can too in the in-house magazine blog read, which was originally printed as a kitchen print magazine in the 2000s and sent nationwide. There was enough to tell: after all, Scavolini found himself with his elegant designer kitchens and classic country house kitchens in the four walls of most Italians again. “Più amata dagli italiani” was not just a saying, it was an attitude to life.

"The kitchen with the best ingredients" and "the cuisine that all Italians love": With catchy advertising slogans, Scavolini became famous all over Italy in the early 80s.  (Photo: Scavolini)
“The kitchen with the best ingredients” and “the kitchen that all Italians love”: Scavolini achieved notoriety all over Italy with catchy advertising slogans as early as the early 80s. (Photo: scavolini.de)

Kitchens from Scavolini: produced in an environmentally friendly way

The fascination for Scavolini kitchens in Italy has persisted to this day, although the company is now comprehensive global acts. It may have something to do with the fact that Scavolini never neglected her own roots.

In parallel to the steadily growing success, Scavolini strove for the social, cultural and environmental promotion of their own country. The company left its kitchens after one early on upscale quality system certify. The entire factory is now designed to produce kitchens sustainably. For example, two photovoltaic systems ensure that 40,000 m² of the system is operated own, renewable energy is supplied – and, where this does not work, is fed with sustainable electricity from a partner company, which draws energy from climate-neutral sources.

Scavolini relies on environmentally friendly kitchen production and sustainable materials.  This is also popular with young buyers.  (Photo: Scavolini - Carattere)
Scavolini relies on environmentally friendly kitchen production and sustainable materials. This is also popular with young buyers. (Photo: Scavolini – Carattere)

Development of the Scavolini kitchens

It is the pulse of the times that Scavolini constantly uses; both with its kitchens and its business ideas. The functional extension wall In the kitchen, Scavolini developed further at the beginning of the 1960s representative fitted kitchen, in which space is always given to the all-important dining area. This is where the family comes together when “la mamma” cooks up generously. Besides the classic country kitchen can be found early puristic kitchen designs in Scavolini’s repertoire, for example the handleless kitchen in the mid-80s.

There was no avoiding the classic wooden kitchen in the 70s and 80s - after all, this is a handle-free model from the Italian brand.  (Photo: Scavolini)
There was no avoiding the classic wooden kitchen in the 70s and 80s – after all, this is a handle-free model from the Italian brand. (Photo: scavolini.de)

Unusual designs, High tech kitchens in stainless steel and lacquer and the first efforts towards ergonomic carcase heights characterize the 90s at Scavolini. In the 2000s the development followed Luxury brand.

Scavolini also bases its success on constantly striving for new concepts - including ergonomic cabinet heights.  (Photo: Scavolini)
Scavolini also bases its success on constantly striving for new concepts – including ergonomic cabinet heights. (Photo: scavolini.de)

Even now, after a short time 60 years of company history, Scavolini is still developing new potential. In addition to the three current kitchen design lines “Scavolini Line”, “Scavolini Basic” and “Scavolini Easy” the renowned Italian kitchen manufacturer also offers furniture for Living, cloakroom and bathroom at. This enables retailers to plan harmoniously across all rooms and underlines the opening of the kitchen area to an open living and cooking area, which was also implemented in Italy.

Like its German competitors, Scavolini has also opened up to the living and bathroom spaces - with aesthetic success.  (Photo: Scavolini)
Like its German competitors, Scavolini has also opened up to the living and bathroom spaces – with aesthetic success. (Photo: Scavolini)

Thanks to the different kitchen collections, Scavolini offers both Design lovers as well as Kitchen buyers in the upper entry-level segment the possibility of purchasing an aesthetic and functional kitchen “made in Italy”. Depending on the model, high-quality materials such as real lacquer, wood, steel and glass are used.

In addition to an entry-level and middle-segment class, Scavolini primarily offers kitchens in the premium segment with the "Scavolini Line".  (Photo: Scavolini)
In addition to an entry-level and middle-segment class, Scavolini primarily offers kitchens in the premium segment with the “Scavolini Line”. (Photo: Scavolini)

Scavolini in Germany: “raum und küche” kitchen studio in Berlin

In 2021, in the 60th year of its existence, Scavolini would like to be occupied by local kitchen manufacturers too, Establish the German-speaking market. The company is again taking an unusual approach. The kitchen studio “room and kitchen“From Berlin has specialized in the Italian luxury import – and sells Scavolini kitchens throughout Germany via digital or telephone planning. The successful concept is supported by an excellent planning software and virtual 3D view possible so that kitchen customers can walk through their future cow room from afar.

“Raum und Küche” under the direction of Roman Dubrowski but is also available as a shop on the lively Stresemannstrasse in Berlin to find. A good incentive for everyone who would like to see for themselves what a kitchen looks like that has brought it from a tranquil Italian province to the screens of the nation – and into the hearts and homes of our neighbors.

Scavolini kitchens today: in the Berlin studio "room and kitchen" can be planned locally or digitally throughout Germany.  (Photo: room and kitchen)
Scavolini kitchens today: in the Berlin studio “raum und küche”, planning can be done locally or digitally throughout Germany. (Photo: room and kitchen)

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