Life itself still writes the most exciting stories – we just have to look. That’s exactly what Gaggenau did and honored three very different and masterful ones with the “Respected by Gaggenau” award Winner 2021.
A very calcareous and stony soil that it fruity grapes is to elicit; a CeramicsSubjected to experimental industrial design and one pigwhose career is accompanied with calm and appreciation – these very unusual stories form the starting point for the finalists of the Gaggenau initiative. We provide the three winners in 2021 shortly before.
The 2021 winners of “Respected by Gaggenau”
Would you like to find out more about the idea behind “Respected by Gaggenau”? You can read our interview with Karin Stengele, Head of Gaggenau Marketing Central Europe, here.
Winner of the “Culinary” category 2021: Salumi Bettella from Cremona, Italy
Salumi Bettella (Azienda Agricola Bettella) took home victory in the “Culinary” category. Home, that is Italy, picturesque in the Cremona Province located. A family business with pig breeding that has broken away from industrial factory farming and the Appreciation of the pig has prescribed.
Maiale Tranquillo, the silent pigAs they call the Salumi Bettella breed, they lead a good life in contrast to many other dogs. It is raised in peace and quiet and given the best feed before it is slaughtered, cured and carefully processed under the supervision of experienced masters – for example for the famous prosciutto crudo, pancetta or mortadella from Bologna.
Salumi Bettella is considered a Role model in terms of respect and ethical breeding methods. The award of “Respected by Gaggenau” is an important signal in the public image. “It looks like things are about to change,” says Stefano Bettella, who is the youngest generation of the company. “I hope it will make my family and this beautiful project known outside of Italy. I would love to have our dream share with the rest of the world. “
Winner of the “Wine Culture” category 2021: Elías López Montero from La Mancha, Spain
Elías López Montero, a Spanish winemaker from the La Mancha region, came out first in the “Wine Culture” category.
Why the wine production a handicraft is understood at the latest with the onset of climate change, which gives winegrowers unpredictable seasons and extreme temperatures. Elías López Montero fights against scorching hot summers and bitter cold winter months, and a little also against the reputation that the La Mancha region has for wines. You can’t get close to Bordeaux here anyway, many think, and in fact some of the old grape varieties from the old family winery – which has existed since 1788 – were used as fillings.
López Montero is passionate about one new wine culture in Castile one that respects the grape, appreciates regional varieties and does not use pesticides for reasons of sustainability and taste. The Revival of local varieties is rewarded with white wine with a bouquet of quince, almond and honey, which have a salty finish. The red wine, on the other hand, is sweet, intense and has soft tannins, which is not least the Storage in old clay amphorae is attributable. Unlike oak barrels, they don’t add such heaviness to the wine.
According to his own statements, López Montero was really surprised by his victory in the “Respected by Gaggenau” campaign – and touched: “When I found out that I had received the ‘Respected by Gaggenau’ award for wine culture, I was pretty moved. Not just for me, but because of the region. We’re finally doing something that will give the region some exposure. That is good for me, for the region and for our future. “
Winner of the “Design” category 2021: Apparatu from Barcelona, Spain
The “Respected by Gaggenau” award is awarded as the best craftsman and producer in the “Design” category Apparatu. An artist with a real artist name, composed of the German word “Apparat” and the Catalan word “aparatu”, which means roughly the same thing. And once again shows that this victory also goes to Spain, more precisely to the region around Barcelona.
Behind artist and work of art, what in this case extraordinary ceramic objects are stuck Xavier Manosa. As with Salumi Bettella and Elías López Montero, Manosa’s story is based on his parents’ company and the passion for craftsmanship that he was born with. Both parents are traditional potters; Manosa grew up surrounded by clay, glazes and ovens. But then he decided to break out.
He studied industrial design, which relies more on angular cuts and mass production than on hand-made one-offs. And yet today he brings both together: the traditional art of pottery and radically modern technology, with which he creates eccentric objects and one-offs. His works of art respect the pure material and yet lead it confidently towards the future.
In the meantime, Xavier Manosa, who also worked for a long time in a studio in Berlin, is not only exhibiting at international design festivals in New York, London, Tokyo or Frankfurt but also works closely with well-known companies to give the creative power of ceramics a broader framework. This resulted in a collaboration with the Spanish surface manufacturer, for example Cosentino.
The award from “Respected by Gaggenau” means a lot to the renowned designer, despite his fame. There is a special reason for this: “We have each other not even advertised on this initiative. That makes it all the more special. It means something to me and my parents and made me feel good in my stomach and in my head, which touched me and, well, made me happy. “
>> You can find out more about the “Respected by Gaggenau” initiative under this link.
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