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"THE WALL" with new concepts


All in all

it's simply

one other brick within the wall

One other brick within the wall: this isn’t solely the title of a legendary Pink Floyd tune from 1979, however presently additionally the motto of the Swiss kitchen producer oreawho, collectively together with his German subsidiary the modular connector system THE WALL designed for kitchen and front room again partitions. Available on the market since 2019, they’ve Doable makes use of of current-carrying rails has already been expanded many occasions over.

Little by little, new modules are added, with which the plug-in system for the rear wall could be outfitted. Properly-known cooperations with Floor producers and lighting designers additionally promise thrilling accents in inside design.

Each accessory an additional one

Every accent is an extra “brick within the wall”: the plug-in system for the rear wall could be stuffed with numerous components. (Photograph: orea Europe)

Speedy rise of THE WALL: how it began

The telephone from Johannes Falk mustn’t stand nonetheless as of late. The managing associate of orea Europe Groupwho has been concerned within the growth of the area of interest system from the beginning THE WALL was concerned and controls the gross sales from the Regensburg headquarters, his complete ardour and time continues to be invested within the again wall challenge. Together with his zest for motion and his euphoria, loads stands or falls; in any case, the Starnberg native is touring a number of thousand kilometers each week THE WALL to make recognized in German-speaking areas and amongst chosen premium kitchen retailers. His crew of workers and cooperation companions is consistently rising. There’s THE WALL has solely been in the marketplace for nearly a yr.

The success got here virtually in a single day. Shortly after the product launch, THE WALL was awarded the distinguished pink dot design award 2019 "Better of Finest" glorious. The problem for the orea Europe crew within the coming months: to trip on this wave, to spark enthusiasm and to develop a extremely regarded design ingredient for the kitchen from a single award. In the event you take a look at the large-scale enlargement of THE WALL and the growing variety of sellers who carry the product has succeeded – regardless of the complete braking power of Corona.

THE WALL has always been a luxurious application. Since then, the plug-in system for the rear wall has developed rapidly and sets functional and aesthetic accents on the market. (Photo: orea Europe)

THE WALL has at all times been an expensive software. Since then, the plug-in system for the rear wall has developed quickly and units purposeful and aesthetic accents in the marketplace. (Photograph: orea Europe)

That is how the luxurious plug-in system for the again wall works: THE WALL-Fundamentals

Principally, the modular kitchen rear wall THE WALL Tackle finish prospects and kitchen planners alike. On the one hand, the light-weight wall from THE WALL, constructed as a easy Velcro system, simply built-in into fashionable kitchen planning and assembled rapidly by an skilled craftsman. However, the shopper receives one particular person plug-in system for the rear wallthat may be rethought at any time if crucial.

Within the on-site studio, the shopper merely decides what number of current-carrying rails he prefers behind his kitchen. The design with attachable trays, lights, brackets and cabinets then it's as much as him. "Plug and play“Is what Johannes Falk calls it; free in response to the precept of the worldwide company Apple: we ship the expertise, you purchase the equipment and experiment as you want.

“Plug and play”: the concept behind THE WALL is to personalize the rear wall of the kitchen utilizing easy plug-in components in reside rails. (Photograph: orea Europe)

New collaborations for THE WALL: additional growth in design

On the product launch in autumn 2019, many choices have been nonetheless a good distance off; in the meantime the crew round Johannes Falk Quite a few concepts developed and intelligent collaborations realized. Everybody is aware of {that a} group effort is required to develop a terrific imaginative and prescient from a small concept. This doesn’t at all times imply simply taking, however undoubtedly additionally giving.

Anybody who invests in THE WALL as a model, be it within the type of promoting or technical know-how, needs to attain with its prospects with the concept of ​​a person plug-in system for the rear wall. Thus far within the case of THE WALL fruitful, mutual cooperation emerged.

Properly-known companions comparable to: Cosentino (Kitchen surfaces, e.g. Dekton), cap (Sorting and order programs), OZ Lighting (Mild manufactory) and Preform (House options). They’ve all helped to make THE WALL extra technically subtle, extra optically unique and extra significant by way of content material.

Exclusive lighting ideas, new storage modules, high-quality materials: the new partnerships are good for the diversity of the modular plug-in system for the rear wall. (Photo: orea Europe)

Unique lighting concepts, new storage modules, high-quality supplies: the brand new partnerships are good for the variety of the modular plug-in system for the rear wall. (Photograph: orea Europe)

Plug system for the rear wall in three ranges: THE WALL Fundamental, Skilled, Distinctive

One would nearly should rename the product THE WALL: in any case, there isn’t any longer one the Wall however a number of product classes with totally different gear. The primary variations, nonetheless, are visible.

THE WALL Fundamental serves as a distinct segment ingredient within the Entry section. The attribute rails are clearly seen and embedded in standard wall materials, comparable to laminate. A easy mannequin with freely selectable plug-in modules could be bought for lower than 900 euros.

THE WALL Skilled works with one built-in connector system, with the rails hidden behind the floor. A patented aluminum body ensures excessive resilience. The variable plug-in modules, on which, for instance, knives, kitchen rolls, vegetation or wine glasses could be hung, are delicately processed and nearly invisible within the again wall anchored.

THE WALL Distinctive is lastly provided as an unique particular order, the fabric of which is manufactured from high quality veneer or stone and is exact mitred could be. Distinctive is used within the personal kitchen in addition to within the luxurious inside of showrooms, studios and retailers.

THE WALL now exists as a three-part concept: BASIC, PROFESSIONAL and UNIQUE include different materials - the principle of the plug elements remains the same. (Photo: orea Europe)

THE WALL now exists as a three-part idea: BASIC, PROFESSIONAL and UNIQUE embody totally different supplies – the precept of the plug components stays the identical. (Photograph: orea Europe)

Plug-in system for the rear wall: which components are new for THE WALL?

The actual spotlight – and gross sales argument – of THE WALL is that Freedom of the shopper. Everybody can use it to create their very own personal kitchen again wall attribute, private contact to lend.

Round THE WALL as a plug-in system for the rear wall to make use of, the shopper has numerous plug-in components accessible. These embody trays that Weigh kitchen components can or with inductive charging zones for wi-fi charging of smartphones are outfitted; high-quality metal cabinets by which Spice jars could be saved non-slip with puristic design and magnetic backside; or round Sockets with USB connectionthat are plugged in wherever they’re wanted.

They’re additionally common gentle lighting concepts from THE WALL, which, for instance, integrates as a miniature flashlight into the ability rails of the kitchen rear wall, or as flat shelf with LED tape could be inserted horizontally. The lighting ingredient could be directed upwards or downwards as desired and scatters heat, subdued mild – relying in your choice for spotlighting the worktop beneath or as a pleasing environment mild within the kitchen.

Many have been added since final yr refined plug-in components for private design: aesthetically formed Knife blocks, iconic Wine holder, state-of-the-art dish towel holder, filigree units for vegetation, unique Espresso cup stand. All communicate a uniform design language in powder-coated, black aluminum, which blends in a purist and stylish manner in fashionable kitchen rooms. Regardless of the slim design, the steel cabinets maintain as much as 80 kilograms in weight out.

Magnetic kitchen scales, wine holders, spice trays or, as here, an efficient capsule system: THE WALL has received numerous new extensions in just one year. (Photo: orea Europe)

Magnetic kitchen scales, wine holders, spice trays or, as right here, an environment friendly capsule system: THE WALL has obtained quite a few new extensions in only one yr. (Photograph: orea Europe)

Inside design: accents with The WALL and Dekton

The extra design choices THE WALL affords, the extra extra purposeful in on a regular basis use, the kitchen again wall turns into straight on the worktop – and extra extra aesthetic total rooms could be outfitted with it. The idea is just not solely cleverly thought out, but in addition good to take a look at. That alone is sufficient Outfitted with numerous lighting components to aesthetically illuminate showrooms along with personal rooms, which is why THE WALL is more and more utilized in inside design.

For the cladding of the purposeful (kitchen) again wall, each buyer has totally different surfaces accessible, all of them scratch-resistant, UV-resistant and easy-care supplies underlie. These embody the favored, extremely elegant Vintage wooden, a full Pure stone, glass, alucobond, melamine resin and – new, now with agency cooperation – the resistant materials Dekton.

Dekton, a model of the Spanish Cosentino Group, is among the hottest kitchen surfaces for worktops. The in Composite materials accessible in additional than 50 colours appears deceptively like an actual stone and is maximally resilient. Along with the orea group, Cosentino is now driving the mixing of THE WALL into kitchen studios and personal kitchens – naturally with Dekton because the floor materials.

THE WALL also sets new standards in interior design in kitchen design. Dekton from Cosentino can be used to create luxurious looks. (Photo: orea Europe)

THE WALL additionally units new requirements in inside design in kitchen design. Dekton from Cosentino can be utilized to create luxurious appears. (Photograph: orea Europe)

Conclusion on the additional growth of THE WALL: now not a distinct segment product

The aesthetic design idea of THE WALL has lengthy since advanced from an modern product concept – as a plug-in system for the rear wall enticing inside design ingredient developed that’s way over a "area of interest product". Along with the quite a few design choices for the rear wall of the kitchen, THE WALL already finds Use in upscale inside design.

The good factor about this concept: it’s removed from being completed. Till each particular person again wall concept, each lighting idea, each add-on for hanging within the slim tracks of THE WALL is exhausted, we’ll nonetheless be keen about many nice concepts from the corporate. Each step is "one other brick within the wall“- and these traces of textual content have been inspiring us since over 40 years.

Timelessly beautiful design with a high functional note: the story of THE WALL is far from being told. (Photo: orea Europe)

Timelessly stunning design with a excessive purposeful observe: the story of THE WALL is way from being instructed. (Photograph: orea Europe)

>>> Below this hyperlink to get to premium kitchen studios in Germany and Austria. Inquire there in regards to the set up choices of THE WALL.

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